Curriculum
6 Sections
6 Lessons
10 Weeks
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1. Marketing Overview
1
1.1
1. Marketing Overview
2. Analysis of Marketing Environment
1
2.1
2. Analysis of Marketing Environment
3. Market research and consumer behavior research
1
3.1
3. Market research and consumer behavior research
4. Market positioning and market segmentation
1
4.1
4. Market positioning and market segmentation
5. Product and brand management
1
5.1
5. Product and brand management
6. International Marketing
1
6.1
6. International Marketing
Marketing management
Curriculum
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