Marketing management

This course aims to introduce the basic concepts, principles, and methods of marketing management, helping students to comprehensively understand marketing strategies and practices. Through theoretical research and case analysis, cultivate students’ ability to analyze and solve marketing problems, laying a solid foundation for their future development in the field of marketing management.

1. Understand the basic concepts and theories of marketing.
2. Master marketing strategies and strategy formulation.
3. Familiar with market research and consumer behavior research methods.
4. Learn to use marketing tools and techniques to solve practical problems.
5. Develop marketing team collaboration and communication skills.